Antigravity

Antigravity is a new consumer drone company that aims to revolutionize the way people experience and capture the world from above. Incubated by Insta360, the brand was founded by a team of drone enthusiasts and engineers who felt that existing drones, while technologically advanced, lacked a sense of wonder and were often too complex for the average user.

The core mission of Antigravity is to make drone flight more inclusive, expressive, and fun. They are pioneering a new category of “360 drones” that are immersive, creator-ready, and remarkably easy to fly for everyone, from beginners to experts. The brand’s philosophy centers on the concept of “360 immersive flight,” which combines cutting-edge 360-degree capture technology with intuitive control systems. This approach allows users to focus on the creative aspects of flying and storytelling, rather than being bogged down by technical complexities.

Antigravity takes a collaborative approach to product design, inviting community members and enthusiasts to contribute ideas and feedback through their “Antigravity Hub.” This ensures that their products are developed with the user’s needs and desires at the forefront.

The brand’s first product, the Antigravity A1, is the world’s first 8K 360 drone. It is designed to be lightweight (under 249g), travel-friendly, and equipped with smart safety features to prevent misuse. By recording in 360 degrees, the A1 allows pilots to fly first and frame their shots later, ensuring they never miss a moment.

In essence, Antigravity is not just creating another drone; they are building a tool for exploration and expression that empowers users to capture and share their stories in a truly immersive and intuitive way.